Phone and electronics ads in Syria: who advertises, where, and what works?
Who advertises phones and electronics to Syrians on Facebook and Instagram, and what makes buyers trust and buy. From the Syrian Ad Watch data.
Articles
The guide to advertising in Syria
Practical articles on the Syrian advertising market: agencies, campaigns, branded content, and how to pick the right approach for your brand.
Branded content in Syria: how the New Park series with Dr. Sara drew more than 6.5 million views
A case study of an 8-episode short series by New Park and Dr. Sara, produced by Mesh-Mosh: more than 6.5 million views and 19K saves from the first 7 episodes, and why branded content differs from a normal influencer ad.
Advertising consumer goods and home products in Syria: who advertises and what lasts
Who advertises home appliances, furniture and consumer goods in Syria, how, and what keeps an ad running for months. From the Syrian Ad Watch data.
Clinic and beauty center ads in Syria: the most active ad sector and what sets the winners apart
Health and beauty is the busiest ad sector aimed at Syrians on Facebook and Instagram. What we saw in a full week, real examples, and advice for clinics and beauty centers.
Do Syrian content creators specialize in certain kinds of ads? An analysis of 850 brand deals
A Reach Media analysis of 850 Instagram brand deals: which Syrian creators specialize in a sector, which advertise everything, and how to choose.
Selling clothes and shoes online in Syria: why the word "original" is no longer enough
What really happens in selling shoes and clothes online in Syria, from a study of sellers' ads and buyers' comments, and how to build trust and sell.
How to market your restaurant in Syria on Instagram and Facebook: a 2026 guide
A practical guide to marketing restaurants and cafes in Syria: which pages bring real views, why video, and when you need a food creator.
How to choose an advertising agency in Syria: 7 questions to ask before you sign
A practical guide to choosing an advertising or digital marketing agency in Syria: what to ask, which numbers to request, and the warning signs to watch before you pay.
The top 3 advertising agencies in Syria in 2026
A comparison of three advertising and digital marketing agencies working from Damascus: Mesh-Mosh, iBtikar and Princetect, with each agency's services, key clients and the kind of company it suits.