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How to market your restaurant in Syria on Instagram and Facebook: a 2026 guide

· Reach Media Network · 3 min read

11×Instagram reach vs Facebook
800accounts measured
549views per post on a 470K-follower page
95Kviews for a cafe opening video

Most restaurant owners in Syria choose where to advertise by follower count. But when we measured hundreds of pages and accounts, we found follower counts can fool you badly. This is a numbers-based guide to marketing your restaurant or cafe.

Followers are not views

In our measurement of food and restaurant pages in September 2026, well-known restaurant pages with hundreds of thousands of followers got only 550 to 750 views on a normal post. Meanwhile, smaller food pages got 9 to 16 thousand views per post, and a cafe opening video on an active food page reached 95 thousand views.

Cafe opening video on an active food page95K
Mid-size food page on Facebook16K
Restaurant account on Instagram9,500
Big restaurant page (470K followers)549

Views per post (median of the last 6 posts), Reach Media measurement, September 2026. Names hidden.

The reason: many big pages gathered their followers years ago, and most of them stopped seeing the posts. So always ask: how many people saw your last posts? Not how many followers you have.

Instagram or Facebook?

In our measurement of 800 Syrian accounts, an Instagram post reached about half the follower count, and a Facebook post under 5%. Instagram reaches a share about 11 times higher. That does not mean dropping Facebook, whose audience is bigger and older, but a good reel on Instagram travels much further.

  • 54.5% Instagram: post reach as share of followers
  • 4.7% Facebook

Median post views as a share of followers, 800 accounts, September 2026.

Video wins

On the same food pages, video beat images by a wide margin: on one page a video got 1,354 interactions against 284 for an image, on another 62 against 9. People want to see the dish being made, the place and the mood, not a still photo.

When do you need a food creator?

A food creator costs more than a page, but brings diners best: one reel by a Syrian food creator passed 400 thousand views. People trust someone who tried the dish more than the restaurant's own ad. Use one for an opening, a new dish, or when you want customers from outside your neighborhood.

A simple marketing plan for your restaurant

Pick pages by the views on their latest posts, not their follower count.

Film a short reel of the dish and the place, and post it on Instagram first.

Show the address and the booking or WhatsApp number. "Comment for address and prices" brings comments; a number brings calls.

Bring in a food creator for the opening or a new dish.

Repeat: one post is not enough, people need to see the restaurant more than once.

Before paying any page or creator, ask for the views on their latest posts. For a shortlist of pages in your city chosen by real views, request a quote and we will send the list with the numbers.

Source: Reach Media measurement of 800 accounts and 9,047 posts on five platforms, September 2026. Post views are the median of the last 6 unpinned posts. How we measure.

Frequently asked questions

Should I pick a restaurant page by follower count?

No. In our measurement, pages with hundreds of thousands of followers got under a thousand views per post. Choose by the views on recent posts.

Which is better for marketing a restaurant in Syria: Instagram or Facebook?

Instagram reaches a share of followers about 11 times higher, and reels travel further. Facebook's audience is bigger. Start with a reel on Instagram, then post it on Facebook.

Planning a campaign in Syria? We take your message to pages, accounts and creators in every governorate.

Request a quote

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