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Studies · Q3 2026

Reach Awardsfor Syrian creators · Q3 2026

Who was the best on Instagram in July, August and September? Twelve awards, and every winner was picked by the numbers alone.

8,251reels measured 3.25Bviews 227creators 12awards

· Reach Media Network

01

Part one: reel awards

Here we judge a single reel: the highest on one number among all of the quarter's reels.

01

Breakout Award

The highest ratio of reel views to the creator's followers, among reels above 500K views.

The nominees

  1. عدي الدريس213×
  2. Hamza Bizreh42×
  3. Mohannad Akid / ابو ناصيف46×
  4. memeeats60×
  5. Hadi70×
The winning reel

عدي الدريس

213×

A reel that drew 5.46M views for an account with only 26K followers, 213× its follower count.

The reel's numbers
  • 5.46Mviews
  • 68Klikes
  • 2Kcomments
  • 36Kshares
Watch the reel ↗
02

Best Brand Collaboration

The most viewed brand reel among creator collaborations with brands.

The nominees

  1. Dima Mousseli🧚 ديما موصللي4.19M views
  2. Hakam Kiki5.51M views
  3. Saher Omar6.96M views
  4. Shoukran Mortaja🇵🇸5.62M views
  5. عبادة القادري7.76M views
03

Most Discussed Reel

The reel with the most comments this quarter.

The nominees

  1. Mohamed karakish187K comments
  2. ماسه محمد قنوع766K comments
  3. محمود كلش133K comments
  4. Raneem182K comments
  5. Lama Ziad Al Rahwanji145K comments

This reel has more comments than views, a sign of a reel asking people to comment to enter a giveaway. More than half of the quarter's ten most commented reels asked for comments in return for a prize or a draw.

04

Most Shared Reel

The reel with the most shares. A share carries a reel to new people.

The nominees

  1. Ahmad Mahfouz365K shares
  2. Majed Ajlany347K shares
  3. Amro Maskoun عمرو مسكون369K shares
  4. Majd e Lkaidie437K shares
  5. RAMI MUSALLAH557K shares
The winning reel

RAMI MUSALLAH

557K shares

557K shares for a single reel that drew 13.7M views.

The reel's numbers
  • 13.7Mviews
  • 564Klikes
  • 29Kcomments
  • 557Kshares
Watch the reel ↗
05

Most Liked Reel

The reel with the most likes this quarter.

The nominees

  1. Majd e Lkaidie1.72M likes
  2. Hadi625K likes
  3. Hakam Kiki934K likes
  4. RAMI MUSALLAH564K likes
  5. Majd e Lkaidie744K likes
The winning reel

Majd e Lkaidie

1.72M likes

1.72M likes on a single reel that drew 21.5M views.

The reel's numbers
  • 21.5Mviews
  • 1.72Mlikes
  • 36Kcomments
  • 437Kshares
Watch the reel ↗
06

Reel of the Quarter

The most viewed reel of the quarter.

The nominees

  1. Majd e Lkaidie21.5M views
  2. Majed Ajlany18.5M views
  3. Majed Ajlany16.4M views
  4. Majed Ajlany17.3M views
  5. Majed Ajlany17.2M views
The winning reel

Majd e Lkaidie

21.5M views

21.5M views, 1.72M likes and 437K shares.

The reel's numbers
  • 21.5Mviews
  • 1.72Mlikes
  • 36Kcomments
  • 437Kshares
Watch the reel ↗

02

Part two: creator awards

Here we judge the whole account's performance across the three months, not a single reel.

07

Best New Face

A creator who entered the Reach 100 chart for the first time this quarter, with the most points from their five best entries.

The nominees

  1. Hadi262 points
  2. سامر الهنداوي92 points
  3. memeeats95 points
  4. Shoukran Mortaja🇵🇸75 points
  5. محمود كلش134 points
The winner

Hadi

262 points

Hadi entered the Reach 100 chart for the first time this quarter, with 5 entries and a best rank of 5.

The reel's numbers
  • 8.45Mviews
  • 625Klikes
  • 9Kcomments
  • 31Kshares
Watch the reel ↗
08

Most Prolific

The most reels in the quarter, with an average of at least 200K views per reel.

The nominees

  1. Lama Ziad Al Rahwanji152 reels
  2. يمان السيد Yaman.alsayed262 reels
  3. عبدالعزيز اسعيّد188 reels
  4. Muhammad Suheil Fadel151 reels
  5. Ahmad Mahfouz280 reels
The winner

Ahmad Mahfouz

280 reels

280 reels in three months, about 3 a day, averaging 441K views per reel.

The reel's numbers
  • 9.15Mviews
  • 139Klikes
  • 21Kcomments
  • 365Kshares
Watch the reel ↗
09

Consistency Award

The highest median views per reel, for creators with at least 6 reels. One viral reel cannot lift the median.

The nominees

  1. Majed Ajlany2.63M views
  2. Amro Maskoun عمرو مسكون1.07M views
  3. George n3n31.07M views
  4. Luna Al Ibrahim1.1M views
  5. Sleman aaji2.36M views
The winner

Majed Ajlany

2.63M views

At least half of their reels passed 2.63M views, from just 23 reels.

The reel's numbers
  • 18.5Mviews
  • 374Klikes
  • 9Kcomments
  • 347Kshares
Watch the reel ↗
10

Purposeful Content Award

Entertainment dominates the numbers, so this award goes to creators whose content teaches, informs or helps people. Three winners, by the quarter's views.

The nominees

  1. أحمد الصابوني Ahmad Alsabouni53.5M views
  2. ناصيف عبد العزيز52.6M views
  3. Ali Mohammed Tifour26.9M views
  4. Dr.Sara AlNahas20.3M views
  5. محمود كلش30.3M views
11

King of Views

The most views across all of the quarter's reels.

The nominees

  1. يمان السيد Yaman.alsayed123.5M views
  2. Ahmad Mahfouz123.5M views
  3. Majed Ajlany123.6M views
  4. Lama Ziad Al Rahwanji85M views
  5. عبدالعزيز اسعيّد84.6M views
The winner

Majed Ajlany

123.6M views

123.6M views on just 23 reels. A photo finish: only 33,930 views ahead of Ahmad Mahfouz in second place.

The reel's numbers
  • 18.5Mviews
  • 374Klikes
  • 9Kcomments
  • 347Kshares
Watch the reel ↗
12

Creator of the Quarter

The grand prize: the most points from a creator's five best entries across the quarter's three Reach 100 charts. Each entry earns points by rank: number one earns 100, rank 100 earns 1. Only the best five count, so the award rewards quality over quantity; quantity has its own award. The chart score itself blends views, shares, comments and likes.

The nominees

  1. Ahmad Mahfouz428 points
  2. Sleman aaji432 points
  3. Majed Ajlany480 points
  4. RAMI MUSALLAH434 points
  5. Hakam Kiki457 points
The winner

Majed Ajlany

480 points

480 points from the five best of 11 Reach 100 entries, with a best rank of 1. Second place: Hakam Kiki with 457 points.

The reel's numbers
  • 18.5Mviews
  • 374Klikes
  • 9Kcomments
  • 347Kshares
Watch the reel ↗

All the winners

The most decorated tonight: Majed Ajlany with 3 awards.

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Method: Instagram reels posted by the 227 Syrian creators we track between 1 July and 30 September 2026, with numbers as measured on 12 and 13 October 2026. Business pages and deal accounts are out of the running, and a shared reel counts for its owner only. Shares were measured for each month's top reels. The purposeful content group comes from our reading of each account's bio and top reels. No voting or opinion went into picking the winners.

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