Syrian Ad Watch · Week of 6 to 12 October 2026
This week's most active “advertiser” was not a business. It was a network of fake pages
We tracked one week of paid ads aimed at Syrians on Facebook and Instagram: who advertises, what they promote, how they do it, and where users should be careful.
Most active
Advertisers who tested the most versions
A version is a variation of the same ad: a different image, text or audience. Many versions mean active testing, but not necessarily high spend: Meta does not publish spend for ads in Syria.
| # | Advertiser | Field | Ads | Versions | On Meta |
|---|---|---|---|---|---|
| 1 | Eylem Clinic | Hair transplant | 41 | 376 | Example |
| 2 | مجموعة فولكانو - Volcano Group | Home appliances | 137 | 238 | Example |
| 3 | دوشيش - Doushesh | Classifieds | 22 | 22 | Example |
| 4 | مركز البحصة الطبي التخصصي | Medical centre | 22 | 22 | Example |
| 5 | رشواني كارز | Cars | 6 | 21 | Example |
| 6 | سكينة الروح - Sakent Alroh | Umrah trips | 4 | 20 | Example |
| 7 | Autoscore Syria - أوتوسكور سوريا | Car inspection | 13 | 19 | Example |
| 8 | Talal Taqlas - طلال تقلس | Local tours | 10 | 17 | Example |
| 9 | إيليت هب - EliteHub | Electronics | 14 | 15 | Example |
| 10 | Lucinda Clinic | Beauty and body contouring | 10 | 13 | Example |
| 11 | حملة الإبراهيم مؤسسة فرسان الشام للحج والعمره | Hajj and Umrah | 2 | 12 | Example |
| 12 | Royal Clinic Aleppo | Dental clinic | 11 | 11 | Example |
Counting every page, first place would go to a network of 4 fake pages with about 1,054 versions. We left it out of the ranking; details are in the warning section below.
All advertisers
870 advertisers this week, by sector
Pick a sector to see who advertises in it, how many ads and versions they ran, and since when. A free account opens the top 10 in each sector; a subscription opens the full list.
| # | Advertiser | Ads | Versions | First ad | On Meta |
|---|
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The full list for each sector is for subscribers
Every advertiser, with their ads, versions and a link to their ad in Meta's library, week after week.
How Syrians advertise
In Syria, an ad starts a conversation, not a checkout
57% of ads ask viewers to message the page on Messenger, WhatsApp or Instagram. Only 2% invite a direct purchase. Selling still happens in private messages.
What the ad asks for
Ad format
Where it runs
Prices in ads
Eight in ten ads hide the price, and those that show it mostly use dollars
This is the price of the product or service written in the ad, not what the advertiser paid for the ad.
of ads show a price
307 of 1,559 ads. The rest ask people to message for the price.
ads priced in dollars
against 73 in Syrian pounds, and 15 that give both.
The sector changes the picture
Pricier sectors such as Umrah trips, cars and clinics are the ones most likely to show a price, and they price in dollars anyway. We will split this by sector and track it weekly.
Sectors
Health and beauty lead, followed by home, travel and cars
Number of advertiser pages in each sector (870 advertisers after removing spam and scams). Classification is automatic, from the page category, its name and the ad text, so the numbers are approximate.
Special files
Payments, jobs and making money
Payment and transfer ads
Payment companies and e-wallets barely advertise. Most ads under these words are shops mentioning cash or instalments, and apps promising earnings withdrawn via Sham Cash.
Job ads
Real employers looking for staff, mixed with fake pages and clickbait stories. Examples from real employers are below.
Make-money ads
Trading brokers, prize wheels and pages promising daily income. This is the riskiest part of the whole sample.
Examples of job ads
A warning for users and advertisers
A paid ad is no proof that the advertiser can be trusted
of ads in the sample (214 ads from 26 pages) are spam or fake pages. The largest is a network of 4 pages with random-letter names that ran 162 ads in about 1,054 versions, all with the same text.
ads at least, from small new pages, promise earnings withdrawn through Sham Cash "with no deposit". Sham Cash is the bait here; this warning is not about the service itself.
Sample texts from these ads
- «بدون إيداع ولا ليرة، تطبيق لعبة لتطلع مصروفك واسحبن على شام كاش»
- «جرّب البوت الأقوى في سوريا»
- «عندي تطبيق رهيب وأرباحو مبدئياً 25$ وبتزيد مع الاستخدام»
Warning signs
- The page has a person's name, not a business name.
- The page has few likes, often under 200.
- It promises fixed daily profit or instant withdrawal with no deposit.
- The same text appears on several different pages.
We do not publish the names or images of scam pages. Classification used an automatic rule plus review, and may contain errors.
How we measured
- We searched Meta's Ad Library for ads reaching Syria that were active between 6 and 12 October 2026, using about 102 search terms covering cities, sectors, payments and jobs.
- We counted an ad as Syrian if it named a Syrian city, carried a Syrian phone number, or was written in Syrian dialect.
- This is a sample, not the whole market: every new round of searches found new advertisers, so we report shares and patterns, not totals.
- Meta does not publish spend or reach for ads in Syria. Sector and spam classification is automatic and may contain errors.
- Ad texts and images are as their owners published them in Meta's Ad Library. Data collected on 13 October 2026.